Brand Story 아이디플라코스메틱의 브랜드 스토리

Beyond Derma Cosmetics –Pla Cosmetics !

‘id Healthcare Group’ is a business that researches facial contours.

We met people who came for surgery and dermatology consultations,
but turned their backs because of psychological burden.
Seeing them, we started to research about helping them without undergoing a surgery.
That was the start of ‘id Pla Cosmetics’.

Based on clinical experience over the 17 years and 1,100,000 clinical cases,
we are proud to extend our expertise to ‘Pla Cosmetics’.

id aims for a cosmetics brand that cares of sensitive skin as well as facial contour.
Beyond derma cosmetics - Pla cosmetics !
This is id’s philosophy.

Philosophy 아이디플라코스메틱의 제품의 철학

Inside ID.AZ products,
we filled them up with the A to Z of
ID’s know-hows for a smaller face.

ID's products were made in conjunction with the 40 most prestigious researchers in Korea.
ID.AZ products are made through verification process.
A product is released for sale only when the product can be used for extremely sensitive skin and is proven to recover the sensitive skin to a normal skin.

Moreover, products released by ID
must have the function for finding one’s slimmer face.

In id Healthcare Group, 40 people of Korea’s most recognized experts are
still in the clinical field and are involved in the research process.

id Healthcare Group’s
high-tech R&D

Clinical experience
spanning 15 years and
830,000 cases

Product development
and release with thorough
verification process

Independently developed
complexes and patents, which
proves differentiated technology

CEO Message 대표 메세지

I want to make a cosmetics brand that changes facial contour a little bit every day, and wish that ID.AZ is the brand that can give you such happiness.
Instead of wrapping the brand with fancy words,
I believe that investing the money on product development would move people’s hearts.
Whenever someone thinks about facial contour,
we will make ID the first thing that appears in people’s minds.

Sang Hoon Park M.D., School of Medicine, Seoul National University
Former professor, Asan Medical Center
Former chief, Asan Medical Center’s
Craniofaical Dysharmony Center
Advisory to Seoul National University
Plastic Surgery Department
Exchange professor to U.S.
NYU Plastic Surgery Department
Exchange professor to UT Dallas
Full member of the Korean Society
of Plastic and Reconstructive Surgeons
Current CEO of id Hospital

Brand History 아이디플라코스메틱의 연혁

ID PLAcosmetics were developed to treat patients' sensitive skin after surgery and treatment.
The founder of ID, Park Sang-hoon, is heading a new cosmetic brand which is different from existing cosmetic brands. This cosmetic line is created based on his 15 years of surgical experience and the results from data collected from over 830,000 facial cosmetic surgeries.
  • 2018 Moving of ID Placosmetics HQ Launching of “ID FACE FIT” Product Line Lotte Duty Free Shop Launching Malaysia Branch Established Malaysia Watsons & MUSE Launching USA Sephora “Private Doctor by ID” Launching Indonesia/Thailand/Japan/China Branch Established China CFDA Approval & Launch(Tmall, JD, Xiaohongshu & more) Shilla Duty Free Launching Tiwan MOMO Homeshopping “id Face Fit Line” Launching
  • 2017 Pop up store at Nordstrom, USA Opened in Saks, USA Expansion of business in China (CJ IMC) Expansion of business in East Asia (Thailand, Malaysia)(CJ IMC) Made contracts with UK, Turkey, Vietnam, Cambodia and Philippines
  • 2016 Launched Dermastic cica products Launched Face-fit products Development of slimming cosmetic composition, patent application Development of elastic cosmetic composition, patent application Started medical and cosmetic business with Suning group in China
  • 2015 Launched V logic products Launched Dermastic products Launched Skin advise products R&D for slimming cosmetic composition R&D for elastic cosmetic composition
  • 2014 Launched ID PLAcosmetic RAC protucts Launched cosmetic composition complex application
  • 2013 Opened ID Dermatology Development of swelling removal cosmetic composition (RAC) Development of cosmetic composition for V-line (VLC)
  • 2009 ID clinic upgraded to ID Hospital R&D for advanced cosmetics for V-line
  • 2008 R&D for cosmetic composition for swelling removal -Opened ‘Face Diet’ -Popularization of face care
  • 2007 Development of V-line square jaw surgery Published in the American Journal of Cosmetic Surgery
  • 2004 Founder of ID AZ Park Sang-hoon Opened the first plastic surgery hospital in Korea specializing for facial bone surgeries

Local id PLACOSMETICS is providing by expanding its influence as a leader of Placosmetic in Korea aw well as abroad.

Global Network Global Network id PLACOSMETICS, which is supporting worldwide customers as a leader of Asia Beauty Center.